The countdown to Expo 2020 Dubai has begun and a brand-new feature has recently been released.
This new feature showcases the talents of American rapper will.i.am.
will.i.am is best known for his role in the American dance-pop group The Black Eyed Peas. More recently, he has made considerable creative innovations in the tech world.
Now, the star has branched out again, using his voice to the new ad.
The World’s Greatest Show
Titled The World’s Greatest Show, it narrates mankind’s greatest achievements, including the discovery of gravity, the construction of the pyramids as well as mastering aircraft flight.
Will.i.am then goes on to suggest how Expo 2020 is planning to add to this list mentioning the different attractions coming to the event.
The advertisement is live in 29 markets and 14 different languages and certainly makes you want to “Be There”. You will be able to witness the next wave of human brilliance, when it opens its doors on October 20, 2020.
Innovations and Inventions
Speaking about the expo, executive director of Expo 2020 Dubai Bureau Najeeb Mohammed Al-Ali says:
The film embodies the spirit of human determination and ingenuity that has brought us to where we are today, and the inventions and innovations that will shape the future. We’re excited to share more insight into what visitors can expect when they come to Expo 2020 Dubai. We want to encourage people from around the world to come to learn, discover, and be inspired by how collaboration and an innovative spirit is helping to make the world a better place, one global goal at a time.”
There is also an arabic version of the film, voiced by Emirati performer Hussain Al Jassmi. Al Jassmi was recently announced as an Expo 2020 Dubai Ambassador.
Mariah Carey and Hussain Al Jassmi are also showing their support to the expo and will be performing at the free Expo 2020 “1 Year to Go” concert.
For more information on the expo visit www.expo2020dubai.com.