DJ Factory 728 x 90
BMI Circoloco 728×90
Paco Osuna 728×90
F1 – Mad – Nelly – 728×90 – Nov 22nd
F1 – Mad – French Montana – 728×90 – Fri 23rd Nov
F1 – Iris – 728×90 – Nov 25th
SOHO BEACH – ANTS – 728×90 – DEC 7
F1 – MAD – Future – 728×90 – Nov 25th
F1 – Iris – Sunset – 728×90 – Nov 25th

This Saturday 10 November at Soho Garden the new event Pareidolia will rock Dubai’s world.

Pareidolia is the concept of seeing faces where they don’t exist like the man on the moon, a goddess in a cloud or a smile in the sand. When music is added to that equation, happy faces appear everywhere. That’s the concept behind Soho Garden’s new event, Pareidolia.

These Pareidolia music parties began in 2016 in Tulum, Mexico at a Caribbean hotel called Coco Tulum Hotel. The concept took off and has been seen making happy faces in Tulum, Ibiza, Amsterdam and will now be in Dubai to share the friendliest faces in the electronic music scene.

This Saturday’s event kicks off at 8pm with Matthias Meyer from Watergate, Pareidolia resident Igor Marijuan and Pareidolia Dubai resident Space K.