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Ever since Napster launched in 1999, the music industry has struggled to get funds to the creators. Recently, some great innovations have made it to market. The latest innovation is Mixcloud’s SELECT. This new service offers listeners a variety of options to follow and pay for their favourite bands, DJs and music producers. 

In case you didn’t know…

Mixcloud was launched back in 2009. Its mission is to build a fair and sustainable ecosystem for audio culture. The platform’s proprietary content ID system is used to identify individual music tracks played in shows. Thus, it ensures proper payment is made to all artists and underlying rights holders.  

SELECT the music you like

Announced on 4 December, Mixcloud’s SELECT offers a pioneering fan-to-creator subscription service. The new service brings listeners closer to the creators they love. Now, listeners can subscribe to a SELECT creator’s channel to directly support them, and the music played in the shows they upload. Once subscribed, they can enjoy an enhanced listening experience that includes downloading shows to listen offline and viewing upfront tracklists. 

All-in-all, Mixcloud offers listeners access to a unique collection of over 15 million radio shows, DJ mixes and podcasts produced and uploaded by over 1.3 million tastemakers and curators around the globe. 

“Mixcloud Select is our pioneering move toward building a fair and sustainable ecosystem that works for audio creators, artists and listeners. We want to enable fans to get closer to the culture and communities they care about, while ensuring that everyone involved in the creative process is recognised and rewarded accordingly.” 

– Nico Perez, Co-Founder at Mixcloud

SELECTed Limited Release

Today, the first wave of Select has gone live with 47 creators. These have leveraged the Mixcloud platform to build loyal listener communities, covering a wide range of genres and scenes. Creators range from international DJs including Afrojack, Nicole Moudaber, Lefto and John Digweed to homegrown Mixcloud stars such as DJ Blighty and Low Light Mixes. Independent radio stations Brooklyn Radio, Soho Radio and Red Light Radio are also on board. Additionally, record labels Defected Records and Axtone Records and curators Clash Magazine and Stamp the Wax have joined the mix. 

With SELECT, audio creators are able to build an inner circle of fans and offer their subscribers a more rewarding experience. All the while, they are able to earn revenue from their audio content. Mixcloud will collaborate with its first wave of creators to roll out additional new features along the way. New features include offering exclusive content and direct messaging with their subscribers. All creators can now register their interest in joining SELECT in the near future. 

“There’s a lot of creative energy that goes into crafting a DJ mix, radio show or podcast in order to inspire listeners, and until now, these creators have been left out of the revenue mix. We’ve been working hard to design a model alongside the industry that recognizes the value these creators bring to the music ecosystem, and today we’re excited to share this with the world.”

– Nikhil Shah, Co-Founder at Mixcloud