DubaiLAD 728×90 – 728×90
DJ Factory 728 x 90

Fancy the idea of getting your sneakers customized?

Do you want to stand out from the crowd with a unique kicks?

If you’ve answered yes, then, this is an event not to be missed.

This is your chance to get your kicks personalized by an artist who’s worked with David Beckham!

Fashion enthusiasts will be pleased to know that if you make your way down to The Dubai Mall this weekend, you can get your very own kicks customised by a top LA-based sneaker artist.


“Kickasso” At Dubai Mall

The well-known sports brand Reebok recently launched its first-ever Fit Hub 3.0 store in the UAE. To celebrate the launch of the new store, Troy Cole, otherwise known as Kickasso, will be flying all the way from Los Angeles for the official store opening.

Cole is known as the “sneaker Picasso”, Kickasso.  He  is currently one of the most influential artists in sports and culture.

Not only has he worked with David Beckham, he has also collaborated with Dwyane Wade and Chris Johnson to name a few. Speaking of the Reebok collab, Kickasso says:

“I’m really excited about my Reebok collaboration and first visit to Dubai. I picture the city as a diamond in the Middle East, with a vibrant focal point, not only for the region, but throughout the world, in setting new expectations and being at the forefront of fashion and design.”


Kickasso for Reebok

The super talented artist will be in-store on Thursday July 11 and Friday July 12 between 6pm and 9pm.

He will be in store customizing Reebok sneakers for free!

What’s even more exciting, is that Dubai-based DJ Travis Sewchan will be playing the tunes!

Sewchan is known for global hits which “Take a Shot for Me” from Drake’s award-winning album “Take Care’.

Customize your Sneakers

Where: Reebok, The Dubai Mall, Downtown Dubai,

When: Thu Jul 11-Fri Jul 12 6pm-9pm.