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For almost two decades, Apple users have been listening to music and podcasts, watching movies and series as well as managing their devices through iTunes.

This year, it seems that Apple is about to embark on a new chapter.

According to Bloomberg and various sources, Apple is launching a number of new apps for the Mac – Music, TV, and Podcasts – which will replace iTunes.

This stragegy matches Apple’s media app strategy on iPhones and iPads. Without iTunes, customers are able to manage their Apple gadgets through the Music app.

US Music Spend

Apple’s New Media App Strategy

Sources also suggest that the Music app would be primarily focused on offering a home for the Apple Music service, which is separate from the increasingly outdated and unpopular umbrella application.

First launched in 2001, iTunes literally revolutionized music ownership and the consumption of it. But as time went by, with modern-day streaming services, the app is no longer as relevant.