This month adidas unveiled the VRCT jacket, which is a fresh take on the classic varsity look.
The new design celebrates team pride and self-expression, while paying homage to the traditional letterman jacket.
VRCT features a customizable patch which invites athletes to show the world who they are.
VRCT Jacket Inspires Creativity And Self Expression
To inspire creativity and self-expression, the VRCT jacket has a classic adidas ‘A’ team patch which can be interchanged. Athletes are able to choose a word selected by some of adidas’ leading creators which include James Harden (FAMILY), Denise Schindler (I’MPERFECT) as well as Ning Zetao (BRAVE).
James Harden, NBA MVP said:
“Sport is about showing the world who you are, and my style on and off the court has always been a big part of how I do that. VRCT takes the iconic varsity design and makes it a canvas for self-expression.”
Each athlete worked together with adidas to create a patch which represents what they stand for and their own personal story.
adidas Middle East then invited 4 local influences to show us how they best represent the badge:
- Lu D’Souza – Body positive activist
I’MPERFECT: Challenging the notion of perfection in society by proving that beauty comes in all shapes and sizes.
- Tima Deryan – Mountaineer, entrepreneur and activist
BRAVE: For overcoming challenges and summiting the highest peaks in the Middle East despite being faced with obstacles.
- Enjy Kiwan – TV presenter and entrepreneur
FAMILY: The inspiration behind her confidence and entrepreneurial success, shaping her into the person she is today.
- Walid Yari – adidas athlete and recognized fitness influencer
YALLA: For every time he pushes himself forward to be the best.
Purchase your own
The VRCT Jacket is available in stores and online at https://shop.adidas.ae/en/ and available in a selection of colorways.