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Too many downloads |
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Written by Infusion Crew
Tuesday, 15 March 2011 09:43 |
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Writing on Twitter this week, progressive house pioneer Dave Seaman highlighted the problem of information overload, forwarding a revealing complaint from superstar house DJ Funkagenda. "I remember when I used to get maybe 10 promos a week. I'd play maybe 2 of them," Funkagenda recalled, "Now I get 700 promos a week and I play maybe 1." Getting noticed, let alone even listened to, has never been trickier, with literally thousands of tracks being released each week. Dave Clarke's a fan of the personal touch though insists when he's checking out the vast bulk of music he receives each week ('1.5-2 GB of tracks') he makes a point of ignoring press releases and texts. "Don't be personal with long (and lovely) emails from the heart on the first correspondence to the DJ, time is so short so it's far better to say something like 'I really understand your style and I honestly think this track fits well in your kind of set'," he recommends. "Don't do a blanket email to 400 people if you care about your music unless it is trance/minimal/pop music. If it is music made from the heart, treat it like that and aim it at the right people succinctly," he urges. Judge Jules said he receives around 500 new tracks each week which are filtered down to 100 by another person 'best suited to my taste' from which he typically selects 20 for his CD wallet/ USB. While that's certainly more than the '1' suggested in the quote per week, the ratio of unsuitable to suitable is still very high," says Jules.
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