Launched in 2005, the Infusion Group is a Dubai based enterprise and an example of innovative and creative approaches to services within the events, nightlife and entertainment industry.

Infusion have quickly become a leading provider for a number of key clients, as their profile continues to rise within the UAE. With its finger on the party pulse, Infusion consist of Infusion Magazine, Infusion Events, Infusion TV, & Infusion Entertainment, as well as IN-Design and a Artist booking division.

With a powerful database of loyal supporters, which is constantly and consistently growing, Infusion is the voice and the guide for today’s generation of outgoing socialites in the region.........

INFUSION MAGAZINE

Operating in Dubai nightlife for 5 years, and with over 125 issues under its belt, Infusion is dedicated to providing reliable and comprehensive local and international news for the burgeoning entertainment, nightlife and party scene in Dubai and Abu Dhabi.

The magazine is a FREE bi-weekly pocket-sized nightlife entertainment and lifestyle magazine, embracing all walks of life from clubbers to artists, fashioners, musicians and students. The first choice for all regional promoters, clubs, bars, lounges, independent fashion brands, movie houses and other related industries, Infusion is the voice and the guide to today’s generation of outgoing socialites in the region.

Editorial content focuses on local and international musicians and artists of varying genres with exclusive interviews, features and news, local event guides, top competitions, lifestyle reviews, clubs, bars, lounges and tourist based information. With a stress on entertainment, Infusion’s content style is based on entertainment with an eye on music. The writing is reflective of a spoken style, rather than a literary one, with a large emphasis put on visuals.

The Infusion team comprises of a senior editorial team with an impressive combined experience in both publishing and the nightlife industries. The magazine also utilizes talented writers, photographers and designers, as well as playing host to a number of key players within the local scene who act as contributing writers and ear-to-the-ground informers.

Readership + Distribution

With a readership of both males and females aged between late teens and early 40s, Infusion is the perfect vehicle to reach the creative demographic and decision-makers alike in the UAE. Because Infusion is free, as soon as it hits the stands it is quickly picked up, which guarantees 100% readership.  30,000 copies are distributed monthly to over 400 locations across Dubai and Abu Dhabi, including major locations such as all the Virgin Megastores and Grand Cinemas. Infusion can also be found in all the biggest clubs, bars, restaurants, lounges, cafes, beauty salons, coffee shops, fashion stores, resident buildings and cultural hotspots, as well as straight into the hands of the consumer, with our team of Infusion soldiers handing out magazines inside the clubs and bars 5 nights a week.

Alongside our impressive macro distribution policy, Infusion’s micro-distribution is just as impressive, with a handful of issues going to the homes and offices of the country’s movers and shakers, and we’re proud to say that our delivery team maintains a consistent and reliable schedule.

Why Infusion?

Infusion recognizes the substantial growth in the regional entertainment & nightlife industry and is interactive with the cultural scene at grass roots level. It caters for adventurous, creative people with high disposable incomes. It has a unique, friendly and humorous editorial style, unpretentious, yet respected by the entertainment community. Its easy to carry (pocket and purse-friendly) but most of all, its free of charge!

Infusion Magazine: Putting advertisers in touch with their target markets: Match-making clubbers to clubs, drinkers to bars, music lovers to music, thinkers to culture, consumers to products and vice-versa.

SERVICES

Infusion has the finger on the pulse for all your marketing and PR related needs, with a powerful database of loyal supporters, which is consistently growing. Some of the services we provid includes:

Marketing:

• SMS Blast (database consists of 10,000 numbers)
• Email Blast (database consists of 20,000 email addresses)
• Distribution of flyers
• Viral Marketing & street campaigns
• online: www.infusion.ae

Design:

• Artwork of flyers and brochures
• Design
• Packaging
• Printing

INFUSION DIVISIONS

INFUSION TV

Infusion TV is a production house filming and documenting the nightlife, lifestyle and entertainment elements in the UAE, for our own Infusion TV episodes on our website, released every 3 weeks with national and international broadcast possibilities. With Infusion TV’s scenes built up from the UAE’s top events, bars, clubs and lounges, including exclusive celebrity interviews, an educational element and a comedy feature, to keep the viewers interested, as well as our high profile competition giveaway section; consisting of high end prizes and much more.

INFUSION ENTERTAINMENT

The most recent addition to the group, this division strives to supply top quality peripheral entertainment solutions to corporate and commercial markets internationally. Counting global brands among their clients, this division has already established itself as being an innovator and contender in the entertainment market. Boasting an elite team of professionally trained performers, choreographers, make-up artists, costume and props designers, they also profile internationally acclaimed artists and acts. Performances are bespoke, elite, and cater to a vast array of clients with a dedication to excellence.

INFUSION - EVENTS

The youngest and most dynamic of the UAE’s events companies has been born as a spin-off of the original magazine, primarily to cater to the diverse readership and contribute to the burgeoning Dubai nightlife scene. Focusing predominantly on nightclub events, they range across music genres and capacity but have fast become a firm fixture in the clubbing calendar of every up-and-comer in the city.

The most revered of these are the Nasimi Full Moon Beach parties which attract over 4000 people to each event and feature top local and international artists and performers at the stunning Nasimi Beach, Atlantis, the Palm. The events court advertisers and sponsors from internationally recognized brands and provide a further platform for the brand to communicate, inform and entertain with their core readers.

INFUSION ARTIST

Looking for an artist or DJ to play at your event? Look no further. Be it a corporate event, wedding, bar lounge DJs or club event, Infusion has established connections to regional and international DJs in the region.